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Integrated Marketing: Why Search Needs a Large Seat at the Table
PPC 5
40 days ago admin

Integrated Marketing: Why Search Needs a Large Seat at the Table

Significant effort ends up going into helping key executives of larger brands understand the role that search should play in marketing and how to budget it. Discussions generally end up focusing on how the search strategy should integrate with the Read More →
How ?Facebook Search? Could Help Google Escape The Antitrust Noose
Facebook 1
40 days ago admin

How ?Facebook Search? Could Help Google Escape The Antitrust Noose

Last week in the Chicago Tribune former judge and scholar Robert Bork (who is also a Google advisor) penned an opinion column arguing that by the accepted standards of antitrust law Google has done nothing legally wrong. Bork says, ?There Read More →
Google AdWords Ad Extensions Get Conversion Tracking
PPC 5
41 days ago admin

Google AdWords Ad Extensions Get Conversion Tracking

Every week we hear about or read another ?PPC wish list? that outlines all of the features that Google AdWords, Microsoft adCenter or even Facebook should build into their respective advertising platforms. Each list builds on the last as PPC Read More →
Google Engages in Misleading, Deceptive Conduct with AdWords: Australian Court
PPC 5
41 days ago admin

Google Engages in Misleading, Deceptive Conduct with AdWords: Australian Court

Google has lost an Australian court case on appeal after the original decision in their favor was overturned today. Justice Peter Jacobson overturned the lower court?s decision and found that Google ?engaged in misleading and deceptive conduct in four cases." Read More →
Google AdWords Adds ZIP Code Targeting, Location Insertion; Updates Location Targeting
PPC 5
41 days ago admin

Google AdWords Adds ZIP Code Targeting, Location Insertion; Updates Location Targeting

Google has announced new features in AdWords that aim to help advertisers create ads that are more relevant to local customers and help more local businesses get people to take action on local offers. This is a key area for Read More →
Dark Side of the Links: It?s All Fun & Games ?Til Google Catches On
Google 2
41 days ago admin

Dark Side of the Links: It?s All Fun & Games ?Til Google Catches On

Link marketing must be viewed more as a PR function and less of an SEO function. Links for the sake of manipulated rank is a fool's game. Many in the industry Read More →

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