How to Create a Buzz for Your Business Posted on Youtube

Posted by admin
May 17, 2009

Written by George S. Mc Quade III

 

If you help the media do their job in telling a good story, you will get quoted, and that’s one way you and your company, organization or yourself will get promoted.

I had the pleasure of doing a live interview with News Director Tami Di Vine, Crown City News (CCN), Pasadena, CA recently, where we talk about how to create a buzz for your business or  organization, and what to do when you  get media interest, how to handle it.

The entire segment has been posted on YouTube at:

http://www.youtube.com/watch?v=FiBB2lIUoVw

The media is in the business of telling stories, not promoting companies, products or nonprofits. I appeared first on the TV show before several nonprofit organizational leaders were scheduled to appear and later helped them wth ways to improve their public relations. On the air I offered five ways to create the ultimate buzz for your business:

1. The Internet – one of the most under utilized communications is your website, search engines, blogs, directories and there are a lot of free services for websites, directories, large and small business. A new trend is a personal social network

2. Newsletters/ezines (electronic newsletters) help announce business developments and activities, where potential new media and business associates will subscribe

3. Public Speaking – When you speak on current issues or hot button topics at a business luncheon or event you’re making your company and yourself newsworthy

4. News releases and a calendar of events about your company or activities alert editors about your company and you become a future resource and possible expert

5. Word of Mouth – mixers, meetings, Toastmasters, Rotary clubs, fundraisers and other business events you’re invited to attend or speak at are great places to create a buzz about your business, nonprofit activities and events.

There are other useful tips on pitching the media on my websites and blogs.

 

George McQuade, Executive Vice President of MAYO Communicatons, is a national award-winning entertainment, government, corporate communications and multimedia expert. He is the past president of Entertainment Publicists Professional Society (EPPS), NY/LA and is currently the West Coast Bureau Chief for >www.odwyerpr.com.
For more info about MAYO Communications visit:>www.MayoCommunications.com.
To watch a interview on how to create a buzz for your business visit: >http://www.youtube.com/watch?v=FiBB2lIUoVw

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