Archive for October, 2008
Digital Marketing and ROI – Part 3 – Attract, Retain and Convert
I have a simple three word mantra that cuts to the heart of successful website promotion. If you are ever asked to describe the essence of digital marketing in three words, use these ones. Attract, Retain, Convert.
The “Bible” Of Search Engine Marketing
It’s common for comprehensive books written by respected authorities to be tagged as the “bible” of a particular topic or industry. My vote for that distinctive title in our industry goes to Search Engine Marketing, Inc. by Mike Moran and Bill Hunt. Both Mike and Bill are longtime search marketing veterans who were responsible for [...]
Bookshelf: New Column From Search Engine Land
Our newest Search Engine Land column, Bookshelf, launches today. Bookshelf features reviews of books, white papers and other publications that help search marketers do their jobs or gain a better understanding of general digital marketing issues. The Bookshelf column appears periodically at Search Engine Land.
Why CafePress Needs Online Ratings
If you’re not familiar, CafePress is a site where you can purchase custom-designed apparel and gifts. There are many merchants selling their designs as well. Today, CafePress unveiled its new design, and it looks great.
Q&A With Kieran Hawe, Director, SEO/Search: MTV Networks
This month in our continuing series of interviews of inhouse SEMs, we speak with Kieran Hawe. Kieran practices our art as the Director, SEO / Search – Global Digital Media for MTV Networks, based in New York. He’s taken the time to offer up advice for readers not just on SEO and career aspirations, but [...]
Become a Webmaster using WordPress.com
This video shows how to create your very own weblog with wordpress.com Find an updated version with the new user interface (Dec.
Third Google Webmaster Chat Questions and Answers! » SEO News …
3rd Webmaster Chat Event has got over! As always, huge number of webmasters were there to clear all the doubts …
Yahoo’s Inquisitor Plugin Now Available for Firefox and Internet Explorer
Earlier this year, Yahoo acquired the Inquisitor plugin, which is a search suggestion plugin for Safari. A few months later they updated it, but it still remained for the Safari browser.
Yahoo Enables Zip Code Geotargeting
Want to target people in a certain zip code with your Yahoo search marketing campaign? Well, now you can.
18-34 Year Old Responds to Email Marketing Over Social Network Marketing
Social networking is popular, but how to target consumers through them is a mystery that has plagued marketers since social media’s inception. Now, a new study from ExactTarget is showing how tough it can be.
