I’ve just seen the future of link analytics and it is SEOmoz. Perhaps the most engrossing and entertaining presentation at SMX East was Rand Fishkin’s introduction of Linkscape, an advanced link intelligence engine delivering rich data to website owners and SEOs regarding inlinks, related anchor text, trust, and rank.
SEOmoz has indexed over 200M domains to deliver extensive insight on who is linking to you and how. Can’t figure out how your competitors are ranking so well? Linkscape will report for you who is linking to THEM and the value each link provides to your competitors through innovative scores reporting, among other things, page rank (mozRank), trust (mozTrust), and aggregate domain strength (Domain Juice). More, they identify links that are nofollowed, embedded in images, or 301d.
Watching the presentation, I stood in awe of the work they’d done. Believe it or not though, I was even more overwhelmed when dawned on me, while watching Rand introduce Linkscape, that Zvents’ founder Tyler Kovaks must be an unknown Rand Fishkin relative.
*screeeeeech* What!?? What does that possibly have to do with such exciting news?
It is too hard to ignore!
Consider the most significant coincidences: Both are search entrepreneurs and leaders in their respective fields - One, local search, and the other, SEO. How could two guys so successfully involved with search and so follicly gifted not be related?!? I just can’t wrap my head around the possibility of anything but their being long lost brothers.
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